Video Editing
My favorite part of video editing is the ability to tell compelling and engaging stories. I have three years of experience filming and editing videos in a professional setting, but I’ve been filming and editing since 2013.
Below are a few videos I worked on in my previous role as a Digital Media Specialist with BioBridge Global.
Doctor Who Blood Drive
Background
The blood center holds a blood drive in partnership with the local Doctor Who community at the annual San Japan convention.
In the past, the drive relied on word of mouth through the San Japan community and traffic at the convention to help promote the drive.
In 2018, we planned to provide the blood drive social media support to bring awareness and help increase sign-ups of the drive.
The Video
For the video creative, I meld elements of Doctor Who with our mission of saving lives through blood donations.
The video shows our mascot, Harry Hemoglobin, as the Doctor traveling with his companion to the blood drive.
The Results
The video increased awareness of the blood drive with a combined 1,200 views on Facebook and Instagram. The drive also received 10 sign-ups via the unique link.
8th Annual Pizza Restaurant Blood Drive
Background
Local San Antonio pizza restaurant holds the largest local blood drive and bone marrow registry.
The Video
The purpose of the video was to tell the story of why the local pizza restaurant holds the blood drive annually, help increase awareness and help drive sign-ups for blood donations.
The Results
The video received over 2k views on Facebook and Instagram and gained 12 sign-ups through the unique link.
October Movie Ticket Blood Donation Incentive
Background
The blood center partnered with a local movie theater chain to provide each donor with a free movie ticket.
The Video
The purpose was to create an engaging video that helped promote the October incentive.
The creative for the video saw me playing Dracula, a vampire turned blood technician, who works at the local blood center. My character loves to bring humor and joy to the very serious mission of saving lives through blood donations.
This leaned into the online discussion that blood center are like vampires.
The Results
The video earned about a combined 3k views and 100 reactions/likes on Facebook and Instagram.
Social media posts earned about 23 blood donation sign-ups for the month via unique link.