Randy Estevanes

Work Experience

Social Media Trafficking Specialist
Employer Shared when Interviewing, Remote (June 2021-Present)

• Work cross-functionally with editorial and publishing teams to manage the day-to-day editorial calendar.
• Publish posts across 11 social media accounts to audiences of 100,000 to 27,000,000 followers.
• Have maintained 100% accuracy for all posts I’ve published for our client.
• Developed a spec sheet to help teammates identify the appropriate assets sizes for each social platform.
• Adjust copy, graphics, video files and thumbnails when errors are present.

Part-Time Social Media Manager
Popmenu, Remote (Sept. 2020-Nov. 2021)

• Developed social media editorial calendars and posts for 16 small business clients in the restaurant industry.
• Created monthly emails for clients to drive traffic to their websites.
• Designed flyers for client events and special promotions.
• Launched social media profiles for 3 clients during my tenure.

Digital Media Specialist
BioBridge Global, San Antonio, TX (Sept. 2017-Nov. 2020)

• Spearheaded the organic social media strategy.
• Integrated patient testimonials and lighthearted videos into the social media strategy to increase engagement.
• Increased Facebook and Instagram engagement year-over-year by 36.4% and 29.19%, respectively.
• Managed the company’s five websites and microsite.
• Facilitated the consolidation of our five websites into one website within 9 months.
• Increased campaign landing page traffic year-over-year by 15%.

Public Relations/Social Media Account Coordinator
ESD & Associates, San Antonio, TX (Feb. 2016-Sept. 2017)

• Garnered media hits and press coverage for clients via press releases and media advisories.
• Managed social media accounts for all clients, creating editorial calendars, copy and graphics.
• Developed monthly and yearly performance web and social media reports for clients.
• Compiled Google Analytics into monthly performance reports for clients.
• Assisted account services with maintaining client relationships.

Public Relations/Public Affairs Intern
KGBTexas Communications – San Antonio, TX (Aug. 2015-Dec. 2015)

• Developed and organized media lists.
• Assisted in tracking and organizing media hits.
• Identified potential award and speaking opportunities for clients.
• Created press releases and followed up with media to secure coverage.

Marketing & Communications Intern
National Association for Latino Asset Builders – San Antonio, TX (May 2015-Aug. 2015)

• Developed press releases, scripts and marketing materials.
• Kept track of membership dues and information.
• Created a profile and feature article for company newsletter.

Events & Communications Intern
RGV Hispanic Chamber of Commerce – McAllen, TX (May 2013-Nov. 2013)

• Wrote media advisories and press releases to secure media coverage.
• Created marketing material to promote chamber events.
• Pitched vendor spaces and sponsorship opportunities via email and phone.
• Monitored local media and organized clippings of mentions.

Sales Supervisor
DKNY – Mercedes, TX (Feb. 2012-May 2013)

• Promoted to sales supervisor after being with the company for six months.
• Assisted in maintaining store visuals and delivering photos of visuals to district manager.
• Managed store operations which included hours, store inventory and loss prevention.
• Responsible for reporting daily sales goals to district manager.
• Responsible for providing customer service and wardrobing the customer.
• Delegated daily sales goals and maintaining store visual to sales associates.

Sales Associate
TJ Maxx – Weslaco, TX (June 2011-Feb. 2012)

• Assisted customers with questions about products.
• Provided support at the cash register and layaway.
• Pitched the company credit card application to customers.
• Helped maintain the sales floor, ensuring all products were placed back to location.

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Education

Texas State University, San Marcos, TX (Aug. 2014-Dec. 2015)

University of Texas-Pan American, Edinburg, TX (Aug. 2011-May 2014)

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