Website Management
I have more than 3 years of experience managing websites using WordPress, Squarespace and Drupal content management systems.
In my previous digital media specialist role, my responsibilities included updating web pages with current information, developing landing pages for monthly campaigns, ensuring web flow was seamless for visitors and my biggest project, which saw the consolidation of five websites into one.
Below is an overview of my work for the website redesign project.
Website Redesign Project
The company has five different lines of business, each had their own website. The company wanted to consolidate all five websites into one, to help minimize confusion amongst their audience, strengthen recognition of the holding company’s name and to help cross-promote the lines of without needing visitors to leave one website to go to another.
My Role
For this project, my duties included:
- setting up meetings between our digital marketing agency and stakeholders
- kept track of project deadlines
- managed expectations of work with stakeholders
- ensured all project work stayed within scope of work
- researched competitor websites for possible tools, content structure and design that could be integrated into the new website
- helped structured content and website hierarchy structure for The Blood and Tissue Center Foundation portion of the website
- developed and executed the URL redirect strategy to ensure visitors didn’t land on a 404 page
Results
The project was completed within 9 months. All five branded websites were consolidated into one website. Stakeholders were happy with the final result because the new website strengthened the company’s branding and showcased how all the business lines work together to help save lives.